1963 was a key year for the Lа Aurora little cigars: La Aurora opened a new, larger and above all very modern factory and started exporting the Lа Aurora little cigars again.
A modern Lа Aurora little cigars production factory was opened on the same site and opened by Juan Bosch, Democratic President of the Dominican Republic.
A cooperation agreement has been concluded with the US cigarette company Philip Morris on the production and marketing of the Philip Morris brands in the Dominican Republic, which continues to this day.
La Aurora cigars, which has now grown into a small group, the E. Leon Jimenes Group, entered another business area: beer. The E. Leon Jimenes Group opened the Bohemia Brewery in 1983, which produces the beer of the same name, which is now the leading product in the Dominican Republic. The German Löwenbräu and Heiniken beer has also been produced there under license since 1984.
In 1987, the E. Leon Jimenes Group expanded again in its original market: the premium cigar and presented the new branded Lа Aurora little cigars. In 1997, the company’s own tobacco cultivation was stepped up again and capacities increased. Leon also started growing his own tobacco wrapper in the Dominican Republic, which is still very rare to this day.
The cultivation succeeded, the Dominican wrappers were of excellent quality, which was manifested in the new brand La Aurora 100 Anos cigars.
The E.Leon Jimenes Group continued to be very successful and in 2000 also expanded into banking, publishing and is still very much involved in cultural and sporting areas. The size of the group, which generated 9.59% of total Dominican tax revenue in 2001, made it necessary to split the divisions, including the La Aurora cigar division, which launched further La Aurora cigar brands under Guillermo Leon Jimene’s , These include the La Aurora 1903 cigars and the La Aurora 107 cigars.
In 2013, Lа Aurora little cigars were opened with La Aurora Cigar World, the first “tobacco university” in the world, which will ensure the training and further education of the employees of Lа Aurora little cigars manufacturers.